Set your criteria
The products, regions and request sizes you serve.
More clients. Less chasing.
Spend your time with businesses and homeowners who are ready to talk, not on cold lists. Every request arrives verified, with consent, and exclusive to you.
For brokers and lenders operating in Canada. Every partner is reviewed individually.
$30M+
in financing Ontarians have applied for through NorthMerit.
Homeowners and business owners across Ontario, matched with the right professional.
Built on one idea: the right client deserves the right partner.
We match each business owner and homeowner with one professional who fits what they need. Not a list. Not an auction. One careful introduction, made when they’re ready to talk.
For you, that means a real client who knows who you are and why you’re calling, and the time to do your best work.
What makes a NorthMerit client different.
01
Verified
Registry match, authority and contact details confirmed.
02
Exclusive
One partner per request. Never shared, never resent.
03
Matched on fit
Product, region, size and specialty, so you see the clients you do best.
04
Consented
Applicants agree to be contacted before you receive them.
Two kinds of requests.
Business financing requests from Ontario companies, and residential mortgage requests from homeowners and buyers. You choose which you receive.
- Business: term loans, lines of credit, equipment, factoring, real estate, acquisitions
- Personal: first-time buyers, refinancing, renewals, investment properties, self-employed and newcomer mortgages
How it works.
Set your criteria once. The right requests come to you.
Receive a verified client
Every request is verified, consented and sent to you alone. You make the first call.
Grow your book
Report outcomes and matching keeps getting sharper.
Questions, answered plainly.
Are requests shared with other partners?
Never. Each request is matched with one partner only.
Has the applicant agreed to be contacted?
Yes. Consent to share the request with one partner is recorded before it reaches you.
Which requests will I receive?
Only requests matching the products, regions and sizes you’re approved for.
Do I need a licence?
For mortgage and property-secured requests, yes: you must be licensed or registered to arrange them in Ontario. We verify this before approval.
Spend your time on clients who are ready.
Verified, consented and exclusive requests in the products and regions you serve.